Chanel beauty and fragrance store entrance in Galleria Vittorio Emanuele showing ornate white facade and arched doorway, designed by OM Studio Design, Milan

REVEALING PATH

Unfolding the Feminine Archetypes

Beauty & Fragrance Store in Galleria Vittorio Emanuelle

METAPHORICAL PATH MEANINGFUL MEMORIES FEEL EMPOWERED
METAPHORICAL PATH MEANINGFUL MEMORIES FEEL EMPOWERED

Unfolding The Feminine Archetypes

The architectural structure of the store unfolds as a metaphorical path, guiding women to explore and reconnect with their true selves, desires, and femininity.

Drawing inspiration from the archetypes of women celebrated in Chanel’s legacy: from the daring innovator to the timeless romantic- the space becomes a canvas for introspection, empowerment, and connection.

The store becomes more than a place to shop; it’s a space to reflect, feel empowered, and create lasting, meaningful memories.

Crafted Memories

In this space, every gesture invites a personal journey toward beauty. You’re free to experiment with makeup, transforming a blank canvas into your most authentic self.

The experience is designed around you, revealing your most personal facets through scent, color, and touch. The journey is intuitive, letting you choose what to explore, where to pause, and what to feel, guided by subtle light, vibrant color, and curiosity.

Immersed in the Chanel universe, you encounter different sides of Gabrielle Chanel, discovering her lesser-known traits and connecting with her legacy in a deeper, more personal way, gaining a richer sense of the brand’s true essence.

Axonometric diagram of the Chanel beauty store showing ground floor, mezzanine and final floor circulation within Galleria Vittorio Emanuele, by OM Studio Design, Milan

The Beginning

The inspiration for the ground floor design stems from Chanel’s early stages, embodying the masculine archetype that defined her style: structured, bold, and unconventional for its time. This influence shapes the space, creating a seamless connection from ceiling to floor and guiding an engaging journey toward its deeper layers. The classic Chanel colors: white, black, and gold, enhance the design, evoking a timeless, clean, and luxurious aesthetic
Alternative perspective render of the Chanel store ground floor showcasing the structured Chanel colour palette of black, white and gold, by OM Studio Design, Milan

Custom Made Table

Custom-made skincare display table with overhanging golden lamp evoking Chanel cream packaging, render by OM Studio Design, Milan
Detail render of the custom skincare table shaping two distinct pathways through the Chanel store ground floor, by OM Studio Design, Milan
The custom-made table for skincare products on the ground floor serves two key purposes. First, it naturally draws the customer’s gaze upward, as the golden lamp above seamlessly completes its form: an elegant nod to Chanel’s iconic cream packaging. Second, the table subtly shapes the store’s flow, creating two distinct pathways that invite customers to navigate the space on their own terms, fostering a more personal and memorable shopping experience. Its textures and finishes are inspired by the clean, sleek aesthetic of Chanel’s skincare line, reinforcing the brand’s refined elegance.

The Boiserie

The boiserie is intented to create a rather cozier atmposphere, transporting the customer into Gabrielle’s own wardrobe. The lower ceiling, soft moquette, subtle lighting and monochrome environment suggest a sense of passion and intimacy and add to the overall feeling of safety.
Boiserie-clad interior render evoking Gabrielle Chanel's personal wardrobe through monochrome panels, soft moquette and subtle lighting, by OM Studio Design, Milan

The Archetypes Vanity

The vanity is inspired by Gabrielle’s personal make up desk, aiming to create a more intimate atmosphere. The shape is a reinterpretation of the perfume bottle’s cap, while the mirrors showcase the 5 different feminine archetypes that are represented by Chanel’s diverse stages throughout her life.
Bespoke vanity render reinterpreting the Chanel perfume bottle cap shape as an intimate make-up desk, by OM Studio Design, Milan
Vanity mirrors render representing the five feminine archetypes drawn from Gabrielle Chanel's life stages, by OM Studio Design, Milan
The customer is encouraged to go through a self discovery journey and choose which archetype they want to be in that moment, by looking at themselves from 5 different points of view. Every time they come back to the store, they might discover a different version of themselves.

Higher Guidance

This design is inspired by Gabrielle’s spirituality, mysticism, and trust in a higher guide, symbols, and self-belief. As you ascend the stairs, you enter a space bathed in soft light, with textures glowing like stardust. The details reflect the brand’s evolution, with imagery drawn from tarot, the universe, and the balance between simplicity and elegance.
Staircase render leading to the Chanel store mezzanine bathed in soft light with stardust-like textures inspired by spirituality and tarot, by OM Studio Design, Milan

The Enlightenment

The journey culminates in a final space where the imagery of constellations, the cosmos, and spirituality create a correspondence with the delicacy of petals, the essence of femininity and the beauty of simplicity. A multifaceted environment, crafted from undeniably captivating material, shining like stardust and the very substance of dreams.
Final floor render of the Chanel store evoking constellations, cosmos and petal delicacy through multifaceted shimmering materials, by OM Studio Design, Milan

The Enlightenment

The journey culminates in a final space where the imagery of constellations, the cosmos, and spirituality create a correspondence with the delicacy of petals, the essence of femininity and the beauty of simplicity. A multifaceted environment, crafted from undeniably captivating material, shining like stardust and the very substance of dreams.

Ground

Ground Floor

Overall ground floor render of the Chanel beauty and fragrance store showing the structured layout in black, white and gold, by OM Studio Design, Milan

Floor

Ground floor display area render of the Chanel store featuring product showcase elements within the classic Chanel palette, by OM Studio Design, Milan

Mezzanine

Mezzanine level render of the Chanel store showing the boiserie-panelled intimate environment with the archetypes vanity, by OM Studio Design, Milan
Mezzanine fragrance zone render of the Chanel store with monochrome boiserie and subtle ambient lighting, by OM Studio Design, Milan
Chanel Store Design – Mezzanine Vanity Perspective, Milan

Final

Final Floor

Final floor render of the Chanel store immersing visitors in a cosmic environment with shimmering multifaceted surfaces, by OM Studio Design, Milan

Floor

Detail render of the Chanel store final floor highlighting stardust-like material textures evoking dreams and femininity, by OM Studio Design, Milan

REVEALING PATH

Unfolding the Feminine Archetypes

Beauty & Fragrance Store in Galleria Vittorio Emanuelle
Group Project 2025

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